Irreverence, innovation and creativity are the fundamental aspects which Too Late lifestyle is in constant accordance with. Research on materials and innovative design are the weapons which Too Late uses to create beauty for and with its audience.
This lab was initially created to generate and idealize the collective emotions for the Too Late brand. Its aim is to stimulate all the world's generations to recapture and redefine the Too Late energy from their prospectives. Leveraging inspirations from art, underground lifestyle, music and sport in a dazzling showcase, daily provided by Too Late audience.