HUMANITY STILL ALIVE IN 2013
21.12.2012 is the fateful date when, according to the ancient Maya calendar, the end of the world will come. To exorcise the catastrophe DEFENSE is born: amulet against the Apocalypse.
TOO LATE chooses the barbed wire because it is the symbol of defense and protection, ironically re-interpreted in soft silicone which becomes an ill-omened amulet that is surely effective against the predictions overshadowing the future of mankind.
Today the Maya prophecy involves every human being! The choice is ours!
TOO LATE states it from now: humanity still alive in 2013!!!
Pre-orders for over 130,000 pieces and a sold out within a few hours during the launch which took place at the 13 flagship TOO LATE stores spread around the world, already represent a first clue to the potential of this object, that will certainly be much talked about.