For ten years TOO LATE has been designing and creating colored, ironic and innovative products. More than

3 millions of watches sold in Italy and in 21 countries worldwide have made TOO LATE a well known and

appreciated planet in the fashion galaxy.

Internationality, avant-garde, attention to details and strong connection with the target audience represent


Starting with the very first watch TOO LATE ORIGINAL, icon of simplicity and surprising pleasantness, TOO

LATE has developed a wide range of watches, bracelets and accessory that you can find on the official


Design, research and development of products, concepts and trends, represent the daily mission of creative

and technical staff within the Italian headquarters.

TOO LATE collaborates with national and international institutes of art and design. It embraces creative

inputs and projects from all the artists and fans worldwide. Hotbed of ideas, an open space, which aims to

give life to the initiatives of young art and design performers worldwide.

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