About Us

There is no time to lose, it’s always TOO LATE

TOO LATE is an Italian fashion and design brand dedicated to the creation of colourful accessories characterised by an always captivating, innovative style, featuring a dynamic and spontaneous sense of irony.

The brand, born in 2007 from an intuition of the founder Ale Fogazzi, created true design objects to wear: starting from the watches, object-symbol of the brand, it arrives with boldness and creative spirit to contemporary bracelets and accessories designed to give an emblematic touch of style at any time of the day.

TOO LATE is not just a brand: it’s a planet. Within the Fashion galaxy, the brand’s accessories are unmistakable for avant-garde design, international charm and a unique personality able to amaze with proposals as simple as they are revolutionary.

Thanks to the deep connection with the target audience, the TOO LATE team is continuously engaged in the development of new products that are inspired by today’s trends and anticipate tomorrow’s.

As a testament to a creative nature that is constantly bubbling under and always attracted by the latest trends, TOO LATE collaborates with national and international art and design institutes to identify and collect the best inputs imagined by creative professionals and fans of the brand.

With millions of watches sold in Italy and in 21 other countries around the world, TOO LATE is ready to conquer the global market with inimitable and immediately recognisable proposals.